PRIVACY POLICY

INTRODUCTION

FOURTEENFOUR THE LABEL is committed to respecting and protecting your privacy. Our goal is to be clear about what information we collect and how we use and protect your personal information.

The below Privacy Policy outlines how we may collect, use, store and process your personal information.

We truly hope that you will take time to read it through as we have no other goal but to maintaining your privacy.

PRINCIPLES

This Policy is based on the following principles:

  • Personal data shall be processed lawfully, fairly and transparently;
  • Personal data shall only be collected for specific, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes;
  • Personal data shall be adequate, relevant and limited to what is necessary for processing;
  • Personal data shall be accurate and, where necessary, kept up to date with every effort to erase or rectify without delay;
  • Personal data shall be kept in a form such that the data subject can be identified only as long as is necessary for processing;
  • Personal data shall be processed in a manner that ensures the appropriate security;
  • Personal data shall not be shared with third parties except when necessary in order for them to provide services upon agreement;
  • Data subjects must easily exercise their rights.

WHAT PERSONAL INFORMATION ARE COLLECTED?

Personal information is data that can be used to identify or contact you.

Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as: “any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

If we do collect personal data, we will nevertheless never collect sensitive personal data about you. The EU’s General Data Protection Regulation (GDPR) defines sensitive personal data as “categories of personal data related to racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning health or data concerning a natural person's sex life or sexual orientation.”

When you use the Website and/or purchase from us, we may gather various information. In any event, we are committed to ensuring that the information we receive and use are appropriate for the below purposes.

WHEN YOU MAKE A PURCHASE

We may collect and process the following information:

Email address, Full name, Phone number, Billing address, Shipping address, Payment information details**

** When purchasing, rest assure that your payments are secure. FOURTEENFOUR does not collect your payment data but only payment identifiers. All of your bank details are collected only by our payment service providers that are all certified for their security standards.

We use the above information from the following purposes:

  • So you can purchase and receive your order
  • So we can prevent and detect fraud
  • So you can receive updates about your order via e-mail or sms
  • So we can send you NPS surveys and contact you to know what you think about our services
  • So we can notify you about changes to our services
  • So you can receive your refund, and we can manage the whole return process

WHEN YOU INTERACT WITH OUR WEBSITE

We may collect and process the following information:

Contact information, purchase history, information gathered when you visit our website

We use the above information from the following purposes:

  • So you can sign up to our newsletters and receive information, news and offers about our products
  • So we can inform you and remind you of any task which remains uncompleted (incomplete orders, abandoned baskets)
  • So we can inform you when a product is back in stock
  • So we can provide, update, maintain, improve and protect our website, business and services
  • So we can deliver relevant website content and online advertisements.
  • So to prevent misuse, crime and fraud.

WHEN YOU CONTACT US

We may collect and process the following information:

Name, Email address, Telephone number, Correspondence history, order information, shipping address, payment information, ID documentation

We use the above information from the following purposes:

  • So you contact us and our customer service and communicate with us
  • So we can manage, administrate all your queries
  • So, when necessary, we can verify your identity when you request further information based on your rights

WHEN YOU ENTER OUR COMPETITIONS

We may collect and process the following information:

Contact details such as email address, full name, telephone number, shipping address, your written replies and information submitted in the contest

We use the above information from the following purposes:

  • So we can smoothly and perfectly manage the competitions (contact contestants, identify contestants, deliver prize deliveries)

#FOURTEENFOUR - @FOURTEENFOUR_THELABEL

We may collect and process the following information:

Instagram account name, photo and video

We use the above information from the following purposes:

  • So to upload above information you submit to us on some of our platforms.

WHEN YOU POST COMMENTS ABOUT US, TAG US ON SOCIAL MEDIA

We may collect and process the following information:

Social media name, public photo and video, your comments (the processing is only made with individuals whom FOURTEENFOUR have a contractual relationship with, for example influencers or models).

We use the above information from the following purposes:

  • So to monitor our customer views and opinions
  • So to answer your comments

MARKETING COMMUNICATIONS

If you are interested in our newsletters or want to get notifications on our new collaborations, you can subscribe to this by entering your email address. You can of course decide to unsubscribe from this at any time.

NEWSLETTER

  • By clicking on the unsubscribe link at the end of the email
  • By contacting our customer care service 

HOW LONG DO WE KEEP YOUR INFORMATION?

We will hold your personal data for as long as you have an account and for as long as is necessary to comply with our legal/ regulatory obligations, resolve disputes, prevent fraud and abuse or enforce our terms and conditions.

When we no longer need to retain your personal data, it will be deleted or be anonymised so that you can no longer be identified from it.

We securely destroy all financial information once we have used it and no longer need it.